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Past Programs

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Hear From Your Peers: Government Go-To-Market Strategies

Friday, July 23, 2010
TeqCorner 1616 Anderson Road, McLean VA

Government Go-To-Market Strategies

TMA Member Speakers:

Peter Jacobs, Vice President/Director of Marketing for Alion Science and Technology
Sherryl Dorch, Vice President Marketing, Trusted Computer Solutions

Program Details: Hear From Your Peers is a new addition to the Technology Marketing Alliance (TMA). Member feedback indicated a desire to hear from other TMA members and marketing leaders in the community regarding best practices on specific topics of interest.

Two presenters will facilitate an interactive discussion at a high-level about the considerations that go into developing a government go-to-market strategy. Discussions will include best practices for positioning, communications, product management, marketing, events, lead gen, advertising, etc.

Hear From Your Peers is held in an informal setting in the TeqCorner facility, and discussions have thus far been very interactive and engaging. Come network with your peers and learn more about how to approach the largest buying entity in the world.

 

Cost: $35 for TMA members

TMA September Event: Make Your Software Pricing Model Work Harder – So You Don’t Have To

Wednesday, September 22, 2010
Tower Club - Tysons Corner

Cost: 75.00

Enter your password to register for this event:

TMA September Event: Make Your Software Pricing Model Work Harder – So You Don’t Have To
 
Wednesday, September 22
7:30 -10:00 am
Tower Club - Tysons Corner
Cost: $75
 
Speaker: Jim Geisman, Principal and Founder of Software Pricing Partners, Inc.
 
TMA welcomes Jim Geisman, an acknowledged expert in software pricing, to share his  expertise on developing pricing models that can accelerate sales and ease the transition to the on-demand / SaaS delivery model. Among the topics Jim will cover include:
 
Value-Driven Pricing – Why customer value is the key to a strong pricing model. How to develop pricing  and discount structures that make products & services easier to sell and their value easier to see.
 
Strategic Discounting – How to think about discounting so you don’t “give away the store”. What you can do to improve your negotiating position and achieve higher returns for the discount dollars you invest..
 
Value-Based Selling – How the economic value of software products & services can be crafted into messages and materials that persuasively communicate that value.
 
Jim’s bio.
 
To register, visit: http://softwarepricing.eventbrite.com
The registration password is TMASOFT.
 
Special Offer for TMA Members!
Jim is also conducting a pricing workshop on July 22nd in Arlington, VA at the Sheraton National Hotel. We have obtained a discount of $150 discount for TMA members. (Use discount code TMA 2010 when you sign-up.) Workshop information can be found at:
http://www.softwarepricing.com/Workshop.cfm
 

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